Workplace transformation has never been more important than now, in this time of crisis. So what does it take to build and sustain a culture that is not only innovative and creative, but capable handling constant reinvention? Is the fact that it is difficult and uncomfortable, the very reason we should do it anyway? Dr Adam Fraser is a human performance researcher and consultant who studies how organizations adopt a high performance culture to thrive in this challenging and evolving business landscape. He is the author of Strive: Embracing the gift of struggle and The Third Space: Using Life's Little Transitions to find Balance and Happiness.