Adam is the Buyer Enablement Director for The Access Group, a role which combines Pre-Sales, Sales Enablement, Bid Management and their internal Sales Academy.

How often do you see business titles including buyer enablement? Not often, because sales is still a very seller centric industry.

Thankfully, Adam is working with his team and colleagues to drive more buyer-centric engagements and a better buying experience for their customers.

And it's working by contributing towards their aggressive scale and growth plans.

Adam talks us through why and how they've made some changes and the importance of a buyer first strategy.