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Adam Gerber, CMO Quantcast on The Soul of the Viewer and the Enablement Side
Meet Adam Gerber, now helping Quantcast, an upstart online audience measurement company get a seat at the table beside Nielsen, comScore, Alexa, Compete, Omniture and on. Learn about "hybrid ratings" and why they make sense in understanding the soul of the consumer. Adam takes questions about metrics and the state of online video from listeners including John Durham of CatalystSF, Rex Briggs of Marketing Evolution, Larry Everling, Mark Silva of RealBranding and Jed Savage of ScanScout.
Adam's career spans media planning and buying, a stint at AOL in the ad services group, a recent foray into online video at BrightCove and now his position at QuantCast. Learn how this once journalism/poli-sci major got into advertising and how he's transitioned from the buy side to the "enablement" side. Hear his biggest career mistake - leaving AOL in '97 before he vested and why he made the move. Get the story on how he helped build two of the industry's most progressive digital agencies, WPP's Digital Edge unit - now MEC Interaction (formerly known asMediaEdge: cia)and Publicis' MediaVest and his advice for serving on committees for those who are trying to continue the goal of standards for the industry.
Hear Adam's story of finding Sarah on JDate and how they broke it to their family. He's not just a mild-mannered nice Jewish boy who's good with numbers...he puts his analytical skills to the test in Vegas at the Black Jack tables and apparently has had some pretty good times in New Orleans and the Super Bowl! Then there's the story of the Hot Chicks, Video and Hot Chicks AND Video. Suz scares Adam with her verbiage - find out what it's all about and what it has to do with Adam. They do a final review of the books Adam wants to read, including Freakonomics, BlackSwan, I am American, And So Can You and Suz' shameless plug for her sponsor Audible has Adam convinced to sign up for the service. That will give him something to do on his bi-coastal commutes from NY to SF every other week for QuantCast!
Adam Gerber has been a leader in the digital marketing space since it's inception. He's been an evangelist, a pioneer, spending solid budgets on digital media on behalf of his blue chip clients. He's a believer. He's amazingly smart. He's a great man and you'll enjoy knowing him better in this entertaining and informational interview. You'll grow. You'll learn. Enjoy!
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By Susan BrattonMeet Adam Gerber, now helping Quantcast, an upstart online audience measurement company get a seat at the table beside Nielsen, comScore, Alexa, Compete, Omniture and on. Learn about "hybrid ratings" and why they make sense in understanding the soul of the consumer. Adam takes questions about metrics and the state of online video from listeners including John Durham of CatalystSF, Rex Briggs of Marketing Evolution, Larry Everling, Mark Silva of RealBranding and Jed Savage of ScanScout.
Adam's career spans media planning and buying, a stint at AOL in the ad services group, a recent foray into online video at BrightCove and now his position at QuantCast. Learn how this once journalism/poli-sci major got into advertising and how he's transitioned from the buy side to the "enablement" side. Hear his biggest career mistake - leaving AOL in '97 before he vested and why he made the move. Get the story on how he helped build two of the industry's most progressive digital agencies, WPP's Digital Edge unit - now MEC Interaction (formerly known asMediaEdge: cia)and Publicis' MediaVest and his advice for serving on committees for those who are trying to continue the goal of standards for the industry.
Hear Adam's story of finding Sarah on JDate and how they broke it to their family. He's not just a mild-mannered nice Jewish boy who's good with numbers...he puts his analytical skills to the test in Vegas at the Black Jack tables and apparently has had some pretty good times in New Orleans and the Super Bowl! Then there's the story of the Hot Chicks, Video and Hot Chicks AND Video. Suz scares Adam with her verbiage - find out what it's all about and what it has to do with Adam. They do a final review of the books Adam wants to read, including Freakonomics, BlackSwan, I am American, And So Can You and Suz' shameless plug for her sponsor Audible has Adam convinced to sign up for the service. That will give him something to do on his bi-coastal commutes from NY to SF every other week for QuantCast!
Adam Gerber has been a leader in the digital marketing space since it's inception. He's been an evangelist, a pioneer, spending solid budgets on digital media on behalf of his blue chip clients. He's a believer. He's amazingly smart. He's a great man and you'll enjoy knowing him better in this entertaining and informational interview. You'll grow. You'll learn. Enjoy!