According to Bestselling Author Adam Grant,innovation isn't rooted in the brilliance of one great idea,instead originality stems from a culture that encourages challenging the norm, allows for testing of unpopular ideas in the face of group think and manages risk to allow true winners to shine. 

"Originality involves introducing andadvancing an idea that’s relatively unusual within a particular domain,and that hast he potential to improve it. Originality itself starts with creativity:generating a concept that is both novel and useful. But it doesn’t stop there. Originals are people who take the initiative to make their visions a reality."