It's my pleasure to share with you the latest episode of the Communicating Purpose podcast with Adam Lake, Head of Communications at Climate Group North America.

Climate Group exists to accelerate climate action by bringing together the world's most influential businesses and governments. For 20 years, they've created platforms where collective commitments drive real change.

In his role as Head of Communications, Adam leads the narrative strategy for Climate Week NYC—the largest climate event of its kind globally. During his seven-year tenure, Adam has transformed the event from an exclusive business gathering into a city-wide movement of events spanning every sector.

Adam is a passionate advocate for making climate action mainstream, using innovative communications strategies to bridge the gap between boardrooms and everyday people, proving that the most powerful campaigns often come from unexpected collaborations.

In this episode, we discussed:

📺 How a Twitter DM sparked the coordination of ALL major US late-night TV shows for one historic "Climate Night" 

🎭Why backstage event drama helps fuel ambitious commitments— and CEO rivalry become the most powerful tools for accelerating climate action

🌍 The art of building unstoppable momentum—why Climate Week NYC kept growing even during COVID when everything else was cancelled

💡 Why your "failed" career experiments are actually your secret weapon in communications

I hope you enjoy.

John Higginson,

Founder & CEO, Higginson Strategy