Event professionals need to be prepared when it comes to hybridization. With the uptick in demand for hybrid experience, planners are primed for a lot of change in the future. The coming years will be a time of great transition. Especially now that attendees have been experiencing things differently in the new normal. It is the best time to experiment now that their habits have already been broken. 

In this episode of the exchange podcast, we are joined by Adam Parry, the co-founder, and editor at a publication called event industry news. Adam is also an event organizer, and one of the greatest things in his role is that he gets to interview and delve into the minds of people who can organize events.

Learning from others is one of those key things that make his job interesting. 

During this episode, Adam talks about change and what you need to qualify as planners to prepare for the hybrid experience that attendees will demand in the near future. Taking into consideration digital disruption and people's experiences. 

In This Episode, You Will Learn:

[00:56] Adam’s career backstory and what he does in the space

[04:39] Planner’s preparedness for hybrid experience attendees will demand in the future

[05:49] Walking in the right perspective when leading hybrid events 

[11:30] The infusion of the unprecedented dollars into the events industry

[17:12] The challenges on both physical and digital side of events in content creation

[23:38] The paradigm and the changes in live event space  

[27:22] Why there’s little forgiveness for event organizers who aren’t taking risks 

[29:11] Digitalization in the creation of more opportunities to make money

[34:22] Perspective shift to a publishing mindset in event planning

[37:07] Identifying what you need, being curious, and getting the right mindset

[41:56] Allocating time to discover and test things to enhance creativity

[44:59] Positioning yourself for the future through transformation

[47:23] How to reach out and connect with Adam

[48:48] Question and answer session

Notable Quotes:

• “One of the tools that are missed a lot in event planning is perspective.” Adam Parry
• “if you're not taking a risk now, you're never going to do it and if you're never going to do it, you're not going to thrive. Nick Borelli
• “If you want healthy and successful businesses in the event space, you need other revenue models and opportunities outside of events.” Adam Parry
• “Businesses would better if they allocated a percentage of everybody's time to go out and discover stuff.” Adam Parry
• “Most people don't like change, and that's why transformation is so slow to happen.”Adam Parry

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