I'd like to think that it's big news that I'm switching from the Pro V1 to the new Bridgestone Tour B XS but we all know that it's not. Haha.  What is big news is that Bridgestone does have a new Tour B line and a new way of fitting golfers for a golf ball!  

It doesn't hurt that Tiger helped design the ball and has put it in play as of Torrey Pines.  

Adam is the Golf Ball Fitting Manager and has a major hand in Bridgestone Golf's marketing efforts.  He goes deep on the new ball, what makes it so special, and how it's been in development for the last few years!