I jumped on the Zero to 10 Million ARR podcast with Tom Morkes and Alex Turnbull to tell the whole damn story—bootstrapping Retention.com to $25M ARR, spinning up RB2B to $4M in 10 months, and why I think chasing VC money is one of the worst paths a founder can take.

We covered:

• Why I’d rather own 50% of a $25M ARR business than chase a unicorn headline
• The origin of Retention.com (and why GetEmails had that “oh sh*t” product-market fit moment)
• The power of founder-led brand vs. scaling too fast with no signal
• What Ross Paquette taught me about running lean—and why I still operate like a bootstrapper
• How I’d do it again if I were starting from zero today

This isn’t some polished PR story—it’s raw, real, and exactly what I wish someone had told me 10 years ago.

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/