In this insightful episode of the Birchal Podcast, we sit down with Adam Sarfati, CEO of Heaps Good Packaging, to discuss the rollercoaster journey following their successful crowdfunding campaign. Delve into Adam's firsthand experience of raising capital from the crowd, the triumphs and trials that followed, and the strategic decisions shaping the company's future.

Adam opens up about the expectations versus the reality of crowdfunding, the pivotal moves Heaps Good Packaging has made since the raise, and the reasons behind the decision to postpone expansion into the USA. With a laser focus on enhancing profitability, Adam shares how this critical goal is the key to sustainable growth and future expansion.

This episode offers a rare glimpse into the post-fundraise journey of a start-up, providing valuable lessons on adapting strategy, prioritising profitability, and the importance of timing in business expansion. Tune in to gain a deeper understanding of the complexities of navigating a business after a public raise and the strategic foresight required for long-term success.