After 14 years with Mina Group and dozens of openings, Chef Adam Sobel has launched his own powerhouse: Aether Group. And he’s bringing everything he’s learned to the table.

In this candid conversation, Adam reflects on scaling across continents, building systems that support people, and the mindset it takes to grow without burning out. From consulting for celebrities to designing soundtracks for dining rooms, Adam explains how Aether Group is about magic—and how magic only happens when vision meets discipline. He shares lessons in leadership, development, and the future of hospitality business.

Takeaways

• Systems are essential for growth.
• Hospitality isn’t just a value, but rather the standard everything else is built on.
• Empowering teams starts with sharing ownership, not just tasks.
• Sound, design, and vibe are as important as the menu.
• Training the next generation takes structure, trust, and time.
• Relationships—across guests, teams, and partners—are everything.
• Personal growth and professional excellence go hand in hand.
• There are no shortcuts—the 10,000 hours rule still applies.

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