Greg Kelly interviews Adam Swart, the founder of Crowds on Demand, a service that provides professional advocacy and participants for various public causes. Swart explains how his business has evolved from hiring actors to recruiting passionate participants who can represent the "silent majority" against vocal radical minorities. He argues that paid or organized protests are necessary because common-sense citizens often face a high opportunity cost due to jobs and families, whereas their ideological opponents frequently have more free time. The conversation explores the ethics and tactics of asymmetric advocacy, including protesting at exclusive locations like country clubs to exert pressure on powerful figures.

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