Adam founded Kegstar in December 2012 and has extensive experience in the beverage industry having also co-founded McLaren Vale Beer Company and being a Founding Director of Australia’s Independent Brewers Association.

McLaren Vale Beer Company was one of the fastest growing beer companies in Australia during 2009 to 2011 under Adam’s leadership. It was during this period, when continually falling short on beer supply due to keg shortages, Adam identified the opportunity for the Kegstar keg-pooling model. Having sold McLaren Vale Beer Company to investors in December 2011, Adam embarked on the project to bring Kegstar to life.

Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages, principally beer and cider. Under its pooling model, Kegstar owns and manages a growing pool of over 300,000 kegs. Each Kegstar keg is uniquely identified and tracked when the keg moves through the supply chain. Kegstar was sold to global supply-chain logistics company Brambles Limited in December 2015 and currently operates in Australia, New Zealand, the United Kingdom and Ireland, and launched in the USA in April 2017.

As a professional Adam has a background in corporate finance, corporate development and M&A with Ernst & Young, Diageo, easyGroup, Rinker Materials and APN News & Media.

As an entrepreneur, Adam was a co-founder of easyCar.com in London in 2000, co-founder of McLaren Vale Beer Company in 2008, co-founder of the Independent Brewers Association in 2011, founder of Kegstar in 2012 and founder of The Balmain Ball in 2014. Adam holds an MBA from Melbourne Business School and in 2011 Adam was an Ernst & Young Entrepreneur of the Year Finalist.

Adam has lived in Adelaide, McLaren Vale, London, Tianjin, and Sydney.