What if the strategy that built your business is the same one that's slowly killing it? In this episode, Jessica Carr tackles a hard truth: what worked in 2022 won't work in 2025.

Episode 4 of the Five Rules of Building a Magnetic Brand Series explores the rule that separates thriving businesses from dying ones: Adapt or Die.

What You'll Learn:

• Why clinging to old strategies becomes business suicide
• Market signals that your brand needs to evolve
• Jessica's personal pivot story from tactical work to aligned consulting
• The 3-step framework for strategic adaptation

Your Action Plan:

1. Take Honest Inventory - Where are you frozen in an old version of yourself?
2. Identify What Wants to Die vs. Be Born - Trust what feels heavy vs. alive
3. Make One Small Shift - One meaningful adaptation this month
4. Pay Attention to Response - Notice how changes feel and how people respond

"Your brand isn't a monument. A sovereign brand is living, breathing, and evolves with you."

Ready to adapt? Check out Jessica's Brand Clarity Sessions to map out your next evolution.