This Week In Ecommerce

Adapt or Go Extinct? Lessons from Katie’s, Lululemon, and Black Friday

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This week, Mal and Paul tackle the hottest topics in ecommerce, from legacy brands shutting their doors to the record-breaking growth of global giants. Packed with insights, analysis, and actionable advice, Episode 67 is a must-listen for anyone navigating the fast-paced world of eCommerce.

  • The End of Katie’s: After 90 years, Katie’s is closing its doors alongside 160 Mosaic Brands stores. Mal and Paul discuss what went wrong and the critical need for innovation in a rapidly evolving market.
  • Dean Salakas’ Farewell: The Party People founder exits the business with a well-earned sale, leaving a legacy of transparency and impact in Australian retail.
  • Lululemon’s Comeback: How a refreshed women’s range helped boost net income by over 40%, and why getting your core product mix right is key to sustainable growth.
  • TikTok Discovery Boom: With 55% of consumers using TikTok for product discovery, the duo explores why brands need to rethink their strategies for top-of-funnel growth.
  • Black Friday Wrap-Up: Mixed results across the Tasman as New Zealand retailers report a flat event, while Australian Shopify merchants see double-digit growth. Is this trend evenly distributed, or are global players like Amazon and Shein dominating the market?


    • 💡 Key Takeaway: The ecommerce landscape is changing faster than ever. To thrive in 2025, brands must focus on innovation, customer acquisition, and the right product strategies to stay relevant and competitive.


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    LinkedIn: https://www.linkedin.com/in/malchia/
    Website: malchia.com

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    Website: learnecommerce.com

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    This Week In EcommerceBy Ecom Nation