Adapt & Thrive: A Survival Guide for the Modern Marketer

Adapt & Thrive S3E2: How Biotech & Healthcare Brands Can Win on Social


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Organic social media isn’t just for lifestyle or consumer brands. It’s a powerful tool for biotech, healthcare, pharma, and life sciences companies, too. In this episode of Adapt & Thrive, Caroline Morris (Social Media Manager at L7 Creative) and Tom discuss the unique challenges regulated industries face on social and how to overcome them.

We cover:

  • Why social media engagement matters for biotech and healthtech brands

  • How to balance compliance with creativity

  • Proven content formats that work in regulated industries

  • Why organic social is essential for building trust before launching paid campaigns

    If you’ve ever thought “social isn’t for us” because of compliance, this conversation will change your perspective.

    👉 Watch to learn how to humanize your healthcare or biotech brand, build trust with audiences, and set up smarter workflows that keep compliance teams happy.

    ✨ Resources & Next Steps

    • See how we helped Eisenhower Health grow applications: https://www.l7creative.com/case-study/eisenhower-health/

    • Read our LegitScript guide: https://www.l7creative.com/healthcare-marketing/legitscript-certification-guide/

    • Book a call with L7 Creative to build your social strategy: https://www.l7creative.com/contact/

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      Adapt & Thrive: A Survival Guide for the Modern MarketerBy L7Creative

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