In an environment of absolutes such as "adapt or die" there is room for creativity and a higher level of awareness.

Max Mckeown, author of Adaptability, shares stories that show how, by being creatively adaptive, even the apparently hopeless situations can be transformed into radical change.

Adaptability can open up possibilities when there appears to a single option while, moving from idea to execution without being clear on the context can result in case examples like Borders versus Amazon. Loaded with practical examples, Max dives deep into what the value of adaptability is for business now.