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Adaptability isn't just a buzzword in the ICT industry—it's the essential quality separating thriving companies from those merely surviving. In this episode, Brad Everett, General Manager of UCL Americas, takes us behind the scenes of their strategic acquisition of Accurate Connections, revealing how two complementary businesses became something greater than the sum of their parts.

Brad shares the fascinating journey that began four years before the acquisition was finalized, explaining why UCL looked beyond financial spreadsheets to focus on people, processes, and cultural compatibility first. "What we did was very consistent with our existing go-to-market strategy," he explains, highlighting how the merger expanded their ability to serve customers through domestic manufacturing capabilities that allow for nimbleness in a rapidly changing market.

The conversation explores how this strategic partnership opened new revenue streams in wind energy and data centers by combining UCL's splice-on connectivity expertise with Accurate's assembly capabilities. For companies considering similar moves, Brad offers pragmatic advice: "Don't underinvest. Be prepared for the long haul and allocate resources as needed."

Perhaps most valuable are Brad's insights for professionals at every career stage. He recommends continuous learning through industry publications, engaging deeply at trade shows like Bixie, and using analytical frameworks like Blue Ocean Strategy and the PL CREST method to identify untapped opportunities. His advice bridges generations—reminding seasoned veterans to remain open to new ideas while encouraging newcomers to learn from industry history.

Whether you're a field technician, project manager, or business owner, this episode delivers actionable strategies for evolving alongside our industry's constant changes. Subscribe, leave a review, and join our Wednesday night live streams at 6pm Eastern to continue the conversation about building adaptability into your professional DNA.

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Knowledge is power! Make sure to stop by the webpage to buy me a cup of coffee or support the show at https://linktr.ee/letstalkcabling . Also if you would like to be a guest on the show or have a topic for discussion send me an email at [email protected]

Chuck Bowser RCDD TECH
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