Join Joe and Pat as they explore into the emergence of "The Age of Answer" and its subsequent impact on how brands will show up into the future. Pat delves into Joe's thoughts and experiences running The Contenders, highlighting how brand significance is evolving in a world of personalised feeds, information bubbles, and tech products. They discuss the idea that while brands continue to hold value, that value will increasingly differ from person to person, reflecting our journey into a different type of future culture based in individualism vs the more collective past.

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