Bruno Bilardo, VP of Sales at US Media, shares his extensive experience leading sales teams across Latin America and North America with insights on cultural adaptation and effective leadership techniques. His approach focuses on understanding individual team members, building trust through transparency, and fostering collaboration rather than unhealthy competition.

Highlights: 

• Recognizing cultural nuances is crucial when managing international teams
• Latin American business culture, building personal relationships precedes business discussions
• Hands-on leadership establishes credibility 
• Getting to know team members personally helps identify their strengths, weaknesses, and motivations
• Mental safety and transparency create stronger team performance
• Collaboration should be prioritized 
• Old-school pressure tactics damage performance and lead to poor business decisions

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