Ensure your startegies remain effective by staying up to date with the latest trends and tools in the world of digital experimentation. In this episode we sit down with Sandeep, Director of Product at Webtrends Optimize, and Sarah, our very own Optimisation lead here at REO, to discuss the recent discontiuation of Google Optimize and the future of optimisation. They share their insights on what this means for businesses, how to adapt to the changing landscape, and explore the latest tools and techniques driving successful optimisation in today's digital age. Tune in to discover how to stay ahead of the curve and REOvolutionise your optimisation strategies.