The Shift: RCM Talks

Adapting to Change: Strategies for Providers in a Shifting Landscape


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In this episode of The Shift, Bill sits down with Valerie, Heather, and this week's guest Murry Ford to unpack the anticipated landscape of Healthcare. From the rise of uninsured and underinsured patients, to Medicaid expansion challenges, 340B eligibility risks, and creative funding solutions, the panel shares practical strategies to protect patients and stabilize provider revenue. Listeners will hear insights on proactive outreach, front-end financial counseling, scenario planning, and the importance of innovation across teams. Whether you’re navigating policy shifts or planning for the years ahead, this conversation offers concrete takeaways to strengthen your organization’s financial health and patient support systems.

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The Shift: RCM TalksBy Bill Eikost, Valerie Barckhoff, & Heather Dunn