It’s been nearly a year since Apple’s iOS 14 update came out, resulting in the death of the third-party cookie. Every marketer freaked out at the thought of having to do their own work. The era was known as the cookie-geddon and the cookie-less apocalypse.

Why? Because it’s forcing brands to re-think their whole marketing strategies. Acquisition costs are rising and we're having to consider customer relationships vs clicks.

Listen to this episode as we unpick zero-party data, using personalisation to drive conversions, and tools to integrate across the customer journey.

Say goodbye to third and say hello to first party data.

Tools from the episode

Octane AI: https://octaneai.grsm.io/fa74btb7t9ok

Klaviyo:  https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner

Bonjoro: https://bit.ly/37zGE12

JustUno: https://bit.ly/3rhIMS9

Revenue Hunt: https://bit.ly/3usBLA8

Thanks to Gorgias for being such a great sponsor.

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