At New Breed, we have been experimenting with the inbound methodology for years. By experiencing the impact of inbound and its evolution first-hand, we know that no two businesses will run it the same way. The methodology serves more like guidelines than any hard-and-fast rules. 

In our last episode in our series on the evolution of inbound, Weslee and Guido explore how we have adapted our own tactics and strategies to take advantage of new technology and respond to increased competition with more businesses implementing the inbound methodology. 

If you're interested in learning more about how you can implement or adapt an inbound strategy at your business, visit our blog, resource library and video library for plenty of articles, guides, templates and educational content to support your efforts.