This podcast was featured first on the Business Essentials podcast 

Many business functions have completely changed in the last 20 years including marketing, customer experience and supply chains. Yet the sales function has stayed very much the same, resulting in poorer business returns.

Business consultant Steven Norman says that with so much information at the customers' fingertips, it's getting harder to sell. A paradigm shift is needed for many sales teams to achieve more tailored and professional sales skills.

For more episodes from the Business Essentials podcast, go to https://omny.fm/shows/business-essentials