In our chat with Sid Mohasseb at Business Breakthroughs, Sid shares his view of business. He talks about the importance of understanding what customers really want, beyond just selling products. Sid believes that success comes from making the right exchanges, not just in sales but in all aspects of the business, including how we work with employees and partners.

He stresses that every company and every situation is different, so there is no one-size-fits-all strategy. Sid's focus is on adapting and finding what works best in each situation.

This episode contains advice for anyone who wants to think differently about their business strategy and achieve success by focusing on meaningful exchanges. Sid's insights remind us that, in business, it is important to focus on what really mvatters to people.

Connect with:

Neal DiPentino:

• https://www.linkedin.com/in/neal-dipentino-73149ba/

Sid Mohasseb

• https://www.linkedin.com/in/mohasseb/