One of the many industries that has been affected by COVID-19 is the event and trade show sector. Now the dust is beginning to settle, many trade shows are now moving online, and as a result, businesses will have to adapt to maximise their activity here in a number of areas, especially their PR strategy.

In this episode, Kevin Winfield, Senior Account Manager at Jargon PR, discusses what this virtual format will mean for companies, the main areas where their PR activity will need updating to optimise their efforts, and his key advice for PR activity at virtual trade shows.