Have you ever typed something like “How to make…” or “How to build…” into a search engine? If you have, you’ve probably come across a video, blog post, or tutorial from Make.co. Make is and has been at the center of the DIY ‘Maker Movement‘ since 2005. On this episode of the podcast, we’re joined by Clair Whitmer. She’s the head of Digital & Product Strategy for Make. In 2018, she helped Make launch their very first online membership program. Clair shares with us very transparently some of the challenges they faced and lessons learned a year after launching their online membership program. She also reveals some of the illuminating insights the Maker Media team gained over the last year getting their membership site up and running. If you’re working on your own membership site or are thinking about starting one, this episode of the podcast is for you.