Add value. Be uncommon.

Decent terms, but what do they mean?  How can someone add value, be uncommon, and from these have longterm business success?

In this episode of the halftime Mike podcast I dive into my life and business philosophy based around these two terms.  It's a great opportunity to step back from the day-to-day tactics of marketing and reflect on the bigger picture of the "why" that drives the "what".

Ready to dive in?

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