Addie Connor grew up on a farm in Vermont and showed proclivity towards analytical careers at a young age. She launched her own socially-conscious company while still in college and shortly after graduating, she joined a paid search lead generation agency that was acquired by The Washington Post. She then worked on a spin-off Facebook ad agency, becoming their largest purchaser of ads. When a nine-figure deal for that business fell through, Addie transitioned and through a series of serendipitous events, is no co-founder of Breathwork.