There is a lot of interest in growing your business through digital products. We see so many people in the creative space growing their income and impact through courses, memberships, templates, and other digital offers.

This interest has been amplified because of Covid-19. Since we have been prevented from working in-person, many of us have gotten scrappy and created virtual offers.

While we know there is a huge opportunity in the digital space, we also know that creating and selling digital products is not as easy as it looks. Many people have been frustrated by launching things that no one buys, by how much work it takes to create a digital product, and the technology that causes insane overwhelm.

This episode is part 1 in a 3-part series about how to add a digital product to your business. Specifically, in this episode, we are talking about the biggest mistakes most entrepreneurs make when they start selling digital products and offers.

Before we get into what you should do, we have to address what you shouldn’t do.

Mistake #1: Trying to sell your digital products the same way you sell your services

Mistake #2: Creating what you think people need rather than what they want

Mistake #3: Getting discouraged when you don’t meet your own unrealistic expectations

Mistake #4: Trying to figure it out on your own

Links

Join the waitlist for Business by Design by going to katiewussow.com/james.
Follow Katie on Instagram or visit the website to learn more about her work.