Don Lightfoot, a Global Wellness Ambassador and currently CEO of Hospitality Wellness Group chats with Robin Trimingham, The Innovative Hotelier Podcast Host regarding the extent to which fear of illness continues to influence international travel and how the right guest wellness program can be a value-added amenity that guests appreciate, thereby increasing booking rates, brand loyalty, occupancy rates, and revenue.

Discussing the trend toward ever expanding wellness programs at luxury resorts, Don also points out that Millennials are not just becoming the largest demographic group of travelers, they are also most likely to appreciate a cost-effective AI driven technology amenity that supports their wellness.