In episode 80, Joie LaFrentz shares all the thoughtful decisions that go into designing for Jola, her line of colorful basics with a twist . Learn how she balances design, production, sales, and admin for her business all from remote Iowa. 

Joie LaFrentz was born and raised in Iowa and has always had a love for design, color, and fashion. She studied both fashion merchandising and design before ending up with an art history degree. After living all over the country, Joie settled back in Iowa to raise her family amongst hard-working people and open spaces. The idea of having her own line was always in the back of her mind, so after having four boys who were past their toddler years, she took numerous classes to ensure she had the foundation needed to launch JOLA. When she’s not trying to keep her growing crew fed or running to their activities, she spends every free minute sourcing sustainable fabric, manufacturing partners, marketing her line, and spreading the word on how color can be uplifting in our daily lives.

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