In the second episode of Xaxis’ “People of Programmatic” podcast, host Cecile Blanc speaks with Oracle’s Derek Wise about a range of topics relevant to omnichannel advertising.


In This Episode, We Discuss:

• How recent events, especially the COVID-19 pandemic, have had a profound impact on the customer journey.  
• The future of ID targeting for our industry after big moves by Google and Apple.  
• Why an omnichannel approach to reaching customers is more important than ever.  
• How contextual advertising will evolve for newer “text-less” programmatic channels such as audio and video.  
• The data, media, tools, and tactics needed to ensure the relevance of advertising.  
• How contextual and gaming will work together to spark new approaches, and the measurement challenges in in-game advertising.  
• What’s exciting us about tech and digital for the next few years.