As marketers, we're tasked with representing our customers. That's why it's important to consistently add value to the customer experience. Jodie Sangster, CMO for IBM Australia / New Zealand, steps us through this customer value obligation. Plus, we talk about data-driven marketing, discover a brilliant idea for breaking down organizational silos, and learn about the history of the famed IBM "Think" slogan.

Jodie Sangster is an experienced executive with a diverse background in law, marketing, customer experience and digital transformation. You can follow her at: https://twitter.com/jodiesangster