Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...

Adding Empathy into the PAS Formula

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If you've written any type of sales page or ad copy, you're probably familiar with the PAS Copywriting Formula: Problem-Agitation-Solution. Here's why you're better served revamping the PAS formula and what to use instead for writing copy, content, and your overall messaging approach as a speaker, coach, or consultant.

In this episode of Copy & Content, you will learn:

  • What are the three parts of the PAS formula? Problem, Agitate/Agitation, Solution
  • Why the PAS formula doesn't truly serve your audience
  • Which part of the PAS formula to adjust first - and how to infuse hope through your messaging in its place.
  • How to replace Agitate with Empathy - and the three types of empathy that can better connect with your audience.
  • How to Humanize your Solution by using compassionate empathy throughout your messaging, specifically your copywriting
  • How the human brain is wired for hope in place of shame with neurotransmitters like dopamine and serotonin.
  • How I can help you create a better version of the PAS formula with empathy for your business

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    Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.

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