In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … <a href="https://jobstobedone.org/radio/jobs-to-be-done-and-personas/"><br /><br />Read More </a>

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More

In this episode we&nbsp;dive into the sometimes&nbsp;controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other&nbsp;with Claire Menke, the&nbsp;Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … <a href="https://jobstobedone.org/radio/jobs-to-be-done-and-personas/" rel="noopener noreferrer"><br><br>Read More </a>

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Adding Jobs-to-be-Done to a Persona-Based Product Development Process

Adding Jobs-to-be-Done to a Persona-Based Product Development Process