Organizations and associations can leverage podcasts as part of their overall event marketing strategy. Every successful event starts with a great story that entices attendees. When people come to an event, they are committing their time, money, and effort, so they want to know what they are receiving in return. And there’s probably no better way to tell your event’s story than using a podcast. Podcasts are a very efficient and cost-effective option to promote your event content, increase the value for your sponsors or partners, and extend the experience for your attendees.

Last year, M&IW launched its very own branded podcast focused on the meetings and events industry called Events > Forward. It’s increasingly important to be well-informed about current issues facing the meetings and events industry. The M&IW podcast was a longtime dream come true for Jeff Naue, our Special Projects Marketing Lead.

As this marks our 1-year anniversary of the Events > Forward post, we wanted to turn the table. In this special episode, Marie Johnson, CMP, the Director of Marketing and Strategy for M&IW puts Jeff in the hot seat to learn more about how he got started in podcasting, perfected his craft, and what we can expect from him and the Events > Forward podcast in the future.

Tune in to our conversation with Marie Johnson and Jeff Naue to hear more and see if launching a “podcast series” might be a good fit for your next event! Podcasting has been around for well over a decade but it’s probably not the first thing event planners think of when they’re building their marketing plan. Adding podcasts to your promotional mix can be just what your event needs to grow excitement and audiences. Podcast listeners already care about your message — they’ve tuned in specifically to hear what you have to say and help your event reach beyond the walls of the convention center.

For more information visit us at www.meetings-incentives.com or contact our team at [email protected].