You are listening to The Future of Curling Masterclasses presented by Curling Canada, with support from the World Curling Federation’s Development Assistance Program.

In this episode we explore the difference between price and value, pricing strategies, value propositions, and approaches that will have curlers paying more for their future curling experiences.

This masterclass is presented by Kim Dennis. Kim is a two-time British Columbia Curling Club Champion, coach developer, and Member Services Manager for Curl BC. Kim is passionate about building the capacity of individuals and organizations to support a culture of inclusion and lifelong participation in curling.