On this episode of Now that’s significant, a Michael Howard, the head of marketing at Infotools was joined by two representatives of the Canadian Research Insights Council (CRIC) and the Certified Analytics and Insights Professionals of Canada.

CRIC is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC represents the highest standards, ethics and best practices in research that protect the public interest. Its members include research agencies, companies that rely on insights, and other industry partners. Certified Analytics and Insights Professionals of Canada, CAIP Canada, certifies professionals who have the unique combination of analytical and business competencies grounded in a solid foundation of strong professional ethics and behaviours relevant to the research, analytics and insights industry. 

We were joined by John Tabone, CEO of CRIC and Director of CAIP Canada and Grace Woo, Manager, Communications, Events and Sponsorships of CRIC and Manager, Member Value & Growth at CAIP Canada.

John and Grace shared some insights into the challenges facing the insights sector, and how CRIC and CAIP Canada are helping those to make the most of the opportunities in front of us.

Enjoy the episode.