E-cigarettes were once seen as a safer alternative to smoking, but today, vaping among youth and young adults is one of the most pressing public health challenges. In this episode, we talk with Dr. Joseph Lee from Wake Forest University and Dr. Eric Soule from East Carolina University about how vaping has evolved, what drives young people to start, and what strategies are showing promise in prevention. From flavors and social influence to targeted marketing and health equity, they unpack the science and the solutions shaping the future of tobacco control.

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