ADE — Amsterdam Dance Event — kicks off this week. Now in its 26th year (with a break for Covid), it's the largest gathering of the global dance music community We sit with the festival / conference co-directors Jan-Willem van de Ven & Meindert Kennis to learn how to build a brand that endures and evolves with culture. We also dig into some of the particulars of how they've built a successful partnership.

It's too late for you this year, but head over to https://www.amsterdam-dance-event.nl/en/ and meet us there next year.

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