I’ve been following Pittsburgh based Adrich and its founder Adhithi Aji for a few years, and when we finally had a chance to record this podcast, I decided to let the conversation take its course. We had a blast talking about her story, the company’s journey, and recorded over 50 minutes. Feeling the content was too rich to cut down to 20,  we broke this into 2 chapters for easy listening. This conversation is like a master class on start-ups, consumer products and perseverance. Hear the story of the famous Tic Tac box, and how Adhithi went from a Carnegie Mellon Masters student to technology CEO in the fast-paced, low-margin world of consumer products, where loyalty and data are the new table stakes for growth. Learn more about Adrich here.