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July 15, 2022

ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid.

35 minutes

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Digging into the pioneering research into outdoor sports at Adidas, with Annie Melnic, Head of Consumer Insights.

Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/

In this episode we cover:

How to say Adidas properly! Clue: you get a choice
Relative benefits of dashboard and SaaS
What makes agencies stand out
Mistakes agencies should avoid
Adidas's product development lifecycle and use of multiple data streams
Encouraging sustainability & environmental responsibility
Learnings from Annie's career and tips for the future

As well as Annie’s book recommendations, check them out:

The Right It by Albert Savoia, former Director of Engineering and Innovation Agitator at Google
Positive Intelligence by Shirzad Chamine, Chairman of CTI, the largest coach-training organisation in the world
The Chimp Paradox by Professor Steve Peters, renowned clinical psychiatrist from the world of elite business and sport

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

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