Read More: https://www.cnbc.com/2025/03/05/adidas-ads-de-earnings-q4-2024.html

Adidas has experienced a remarkable turnaround in its fourth-quarter sales, exceeding analysts' expectations thanks to the strategic sell-off of its last remaining Yeezy stock. This surge not only showcases the brand's resilience but also highlights the enduring popularity of the Yeezy line, even amid recent challenges. With customers flocking to stores and online platforms, Adidas is celebrating a much-needed boost in revenue, signaling a positive outlook for the future as it navigates the evolving retail landscape. As the final Yeezy pieces make their way into eager hands, the excitement around the brand is palpable, indicating a potential revival of its market presence.