On episode #378 of the Worldwide Golf Shops Insider Podcast, we chat with the Global Footwear Director for Adidas Golf, Masun Denison. Masun takes us through some of his day to day along with the all-new Adidas ZG23.

There are loads of tech that went into the new ZG23, a lot of which was machine learning, but there is an element of testing they did amongst both amateur and tour players. Designed specifically for the course, this shoe is waterproof, features enhanced traction and a Stability Fit 3D shape that improves stability.

A very special thank you to Adidas for setting up this interview. Take a listen to our interview with John here. To find a store location near you to check out the latest gear from Adidas, click here!

Want to see more content? Here is more from the Worldwide Golf Shops Family!

YouTube Channel – Click Here

Insider Homepage – Click Here

Products and Brands – Click Here

What’s in the Bag – Click Here

Play Better Golf – Click Here

Lifestyle & Travel – Click Here

WGS Insider – Click Here

Podcasts – Click Here