From a small town in Germany to global domination, Adidas has left an indelible footprint on the worlds of sport, fashion, and culture. But how did a sibling rivalry spark one of the fiercest brand battles in history? And what’s behind the iconic three stripes that have inspired athletes and artists alike for nearly a century? In this episode of Curious Cat, we lace up and sprint through the remarkable rise of Adidas—its triumphs, controversies, reinventions, and the moments that made it a global powerhouse. Prepare to discover the story behind the sole.