<p>In our pilot episode we turn the spotlight on "Life Profits" co-host Adii Pienaar. After Co-founding WooCommerce in his early twenties, Adii went on to Co-found two more companies—becoming more intentional with "how" each was built along the way. We dig into the highs and lows of Adii's career, his exploration of the purpose of entrepreneurship, and South African wine.</p>

In our pilot episode we turn the spotlight on "Life Profits" co-host Adii Pienaar. After Co-founding WooCommerce in his early twenties, Adii went on to Co-found two more companies—becoming more intentional with "how" each was built along the way. We dig into the highs and lows of Adii's career, his exploration of the purpose of entrepreneurship, and South African wine.

Adii Pienaar: "The ego beast was chasing me"

We live in a world that celebrates entrepreneurs on one dimension—their financial success. But shouldn't the objective of entrepreneurship be too enrich our lives? How do we measure that? Start-up founders Geoff Roberts and Adii Pienaar host conversations that celebrate entrepreneurs who have used their work to build interesting and enriched lives. Listen in as we seek to inspire you to reorient your relationship with work.

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Adii Pienaar: "The ego beast was chasing me"

Adii Pienaar: "The ego beast was chasing me"