Adil Amarsi Unplugged

This is the final episode for the season. Adil is a copywriter who at a young age was told he couldn’t write quickly. This led him down a path of dabbling in copywriting at the age of 18 and then fully committing to it by the age of 19. When he was younger he wrote stories for his dad for an hour after school which were used to sell products of his via direct mail. He is a go-to guy for high converting copy and boasts an unbelievable record in direct response.

On today’s episode, you’ll discover some ideas, tips, tricks and things Adil has picked up over the years as a podcast host as well as things that happened through 2021.

“If you got people that you love that are close to you find a way to forgive them, you will miss them when they’re gone” – Adil Amarsi

Paul Minors is a productivity and automation nerd from Auckland, New Zealand. He blogs about productivity, business, and self-improvement, garnering over 100,000 visits on his website per month.

Paul also offers consulting services and has worked with over 400 one-on-one clients to create more efficiency in their businesses.

In today’s episode, we talk with Paul about his obsession with productivity, and how we too can be more productive like him in order to focus on more important things in life and business.

“A lot of productivity, I think, comes down to just good discipline. And just holding yourself accountable, and being able to make a commitment to yourself and stick to it.” -- Paul Minors

Scott is an entrepreneur and a founder of the world first humour website. He is also a founder of the onion newspaper and has been the editor-in-chief, on and off, for much of the last quarter-century. Scott began his career in entertainment with a self-syndicated comic strip titled “Jims Journal” which eventually spawned a self-published book collection that became a national bestseller. He is also an accomplished voice actor who has performed in many national commercials, video games and animated cartoons.

On today’s episode, you’ll discover how to write funny, how Scott let. How Scott let’s go and let’s other people write for him

“I think it’s possible to succeed without loving something if you are just nose to the grindstone painful work” – Scott Dikkers

Bob Serling is a licensing king disguised as a marketer. Through his passion for licensing, he helps his clients turn their current assets into new, 6-figure profit centres. He loves helping his clients create new products, improve their existing products and generate more sales by actually marketing less.

Travis Houston, the founder of Heal at Scale, provides proven training, simple technology, and easy-to-implement templates that empower entrepreneurial health care professionals and their staff to create scalable revenue from online programs, digital courses, supplement sales, and other revenue streams that leverage the practitioner's time and expertise.

Joe Fier, the host of the Hustle & Flowchart podcast and co-founder of the Evergreen Profits, is a seasoned marketer and coach. He applies most of his experience helping business owners grow through fan-building and creative ways to monetize.

Brad Costanzo, loves helping businesses and entrepreneurs simplify growth without stress or overwhelm with innovative marketing strategies. He is also the host of the podcast Bacon Wrapped Business which is one of the 35 Top Business Podcasts.

“The biggest issue with business is not failing or failing forward. It's having success and not knowing why.” -- Joe Fier

Rome, through his program, Awaken the Warrior Within, helps other people find meaning in their lives. He hit rock bottom and experienced multiple physical illnesses and eventually he stumbled upon meditation and mindful movement that helped awaken the warrior within himself.

Linus is a Swedish-born, Bangkok-based writer who is a marketing strategist and a DJ. Over the past year, he’s been figuring out what he actually wants to do with his life and has been exploring the world of psychedelics.

John is currently running Drop Dead Copy, which has helped multiple businesses and entrepreneurs increase their sales through world-class email copy. He has explored different areas of psychedelics, titration, and how the nervous system works.

In today’s episode with three of our guests, we explore topics on finding self-awareness and self-love through various methods such as psychedelics, multitasking awareness, and mastering our mind. We cover a wide range of topics that allow us to explore different facets of health and wellness.

“If you can fix your thoughts and emotions, then everything else falls into place.” -- Linus Rylander

Mike Zeller is an expert at helping other people discover their zone of genius. He has studied under big names such as Tony Robbins and Russell Brunson, made over $300 million in sales for his business, and mentored over 100 high-level entrepreneurs.

But Mike has also been through huge hurdles such as losing nearly a million dollars in one year and swimming in debt. Through these hard times, he was able to learn more about himself and find out what he was meant to do in life: helping entrepreneurs unleash their inner strength.

In today’s episode with Mike, we talk about how to find your zone of genius and making the most of it once you do. We also talk about how he was able to overcome one of the darkest moments in his life and how we, too, can overcome ours.

“When you have greater confidence, you act with more courage. When you act with more courage, you lead with greater conviction.” -- Mike Zeller

Some topics that were discussed include:

Finding your zone of genius

Building strong relationships

The 4 quadrants of your zone of genius

How to capitalise on your zone of genius

One of Mike’s darkest moments

How Mike deals with challenges

How to figure out what you want

Practising meditation

How to protect your confidence

Mike’s movie and book recommendations

Finding the right time to work

Mike’s advice to achieve success

References & links mentioned:

Story Selling Blueprint's Website

Adil Amarsi's Website

Greatest Copywriter Alive

Mike Zeller's Website

Think and Grow Rich by Napoleon Hill

The Celebration of Discipline by Richard Foster

The Power of Full Engagement by Jim Loehr and Tony Schwartz

The 4-Hour Workweek by Timothy Ferriss

80/20 Sales and Marketing by Perry Marshall

Awaken the Giant Within by Tony Robbins

Expert Secrets by Russell Brunson

You Are a Badass at Making Money by Jen Sincero

The Science of Getting Rich by Wallace Wattles

The Power of Positive Thinking by Dr. Norman Vincent Peale

The Alchemist by Paulo Coelho

Stillness is the Key by Ryan Holiday

The Obstacle is the Way by Ryan Holiday

Contact Mike:

Mike's Website

Review Adil Amarsi Unplugged Podcast

Thanks for tuning in to this week’s episode of the Adil Amarsi Unplugged Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

Kira’s creativity and Rob’s entrepreneurial mindset make them the perfect duo to stand out in the Copywriting industry. Both experienced copywriters have their own unique assets that complement each other perfectly.

Rob currently works with SaaS, tech, and health supplement clients; while Kira owns a micro-agency that helps her clients define what makes their brands “weird” and standout.

Through their strong connection and drive to help fellow copywriters, they created the Copywriting Club. This club has allowed copywriters to successfully grow their business and define their value in the industry.

This episode today talks about all things copywriting. From delving into modelling copy based on what makes DC and Marvel comics so successful, to tackling more controversial topics like talking about depression and politics in your writing.

“Anger doesn’t change minds, arguments don’t change minds, but discussion -- rational and kind -- and human interactions can and eventually do.” -- Rob Marsh

Some topics that were discussed include:

Tackling depression and anxiety

Kira’s and Rob’s favourite types of stories

Different styles of copywriting

What makes DC and Marvel comics so successful?

Idea change through open communication

Politics and racism in copywriting

Kira’s and Rob’s movie and book recommendations

References & links mentioned:

Story Selling Blueprint's Website

Adil Amarsi's Website

Michael Connelly's Website

The Crucifix Killer by Chris Carter

Ian Rankin's Website

The Edinburgh Detective by James McLevy

The Last Kingdom Series by Bernard Cornwell

Stephen King's Website

Konnie Labecki is a financial strategist that helps those who are financially illiterate to manage their business cash flow. She has been in the finance industry for more than 25 years and learned how to simplify managing money in such a way that it isn’t intimidating.

In today’s conversation, we talked about all things money and how we can learn to manage and become friends with it. This starts with figuring out what it is you want and not fearing it, especially for the creatives out there.

“Money is a tool for the wonderful value that you provide to the world.” -- Konnie Labecki

Polly Bateman has been a coach for almost 21 years, helping people overcome their negative behaviours and becoming their most true and authentic selves.

Her clients come from all walks of life, such as entrepreneurs, artists, actors, athletes, and public figures. Polly has been through her own negative circumstances, and she knows firsthand how to help other people go through life’s struggles.

In today’s episode, we talk with Polly about how she was able to deal with her negative thought patterns, her crumbling marriage, and how she was able to stay on the path.

“We never deal with anything that we can't actually handle.” -- Polly Bateman

Mark Kington, also known as “The Copy Father” is a successful copywriter that helps businesses optimise their copywriting and marketing to increase their sales and conversion rate.

Through his multiple years of experience, he has gained insight into what works and what doesn’t on a large scale. He is also great at injecting the right emotions into his copy to reach the right people.

In today’s conversation between two good friends, Mark shares his professional experience as a copywriter and how he was able to gain all his insight through his passion for the craft. We also talk about the importance of authenticity and why you should never, ever lie in your copy.

“You want to put the right offer in front of the right people and help those people with whatever you're selling.” -- Mark Kington