ADI, a leading global wholesale distributor of security, AV and low-voltage products with 2020 revenues of $3 billion, embarked on a significant digital transformation over the past several years. This digital transformation included integrated sales effectiveness initiatives that created significant sales efficiencies during a strong growth period. Stu Tisdale, Vice President of Global Strategy and Commercial, has been instrumental in driving ADI’s digital transformation initiatives including touchless ordering, analytics, AI/ML, integration of offline and online, and more. Our Wholesale Change hosts and Tisdale discuss ADI’s remarkable journey.