In this episode, Adison Clark, Co-Founder of the fashion brand P&CO discusses taking his brand from a "knapkin idea" in Birmingham, to a 7-figure brand selling globally.

Adison describes how telling authentic stories allowed him to build a brand with a community of 400,000 people, and scale without relying on paid media.

Connect with Adison on Twitter @adisonclark.

Go to dtcjourney.com for more about our e-commerce podcast.